
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in ...
DETAILS
Strategic International Management
Text and Cases
Morschett, Dirk, Schramm-Klein, Hanna, Zentes, Joachim
Kartoniert, xiv, 561 S.
XIV, 561 p. 122 illus. With online files/update.
Sprache: Englisch
240 mm
ISBN-13: 978-3-658-07883-6
Titelnr.: 48658778
Gewicht: 1184 g
Springer, Berlin (2015)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com